In this article, you’ll discover how to use Facebook Messenger for marketing. If you’re new to digital marketing, here are three ways you can get started. Messenger is a great way to connect with potential customers, and it can be a huge asset for your business. Messenger is available on desktop and mobile, so it’s easy for you to keep up with your contacts. Using a chatbot can help guide your customers through the conversion funnel. Then, you can send them a message to start a drip sequence.
First, Facebook Messenger is a great way to build personalized connections. With more than 1.3 billion active users, it’s easy to see how marketers can use this tool to their advantage. Chatbots are an especially good tool for marketing on Facebook, as they can interact with customers during all stages of the buyer’s journey. Secondly, Facebook Messenger has high open and click-through rates, with up to 80% open rates and 33% click-through rate.
Another way to get the attention of your audience is to use Facebook Messenger ads. These ads show up in the messenger app, where users can click to respond to questions or inquire about a product. These ads can also be used to send relevant content and offers to your subscribers. Pura Vida Bracelets, for instance, uses a campaign that catches the attention of customers and redirects them to Messenger. Reaching customers one-on-one is the best strategy for marketing on Facebook.